What's an H1 tag and why does it matter?

Defining an H1 tag value

Your H1 tag value is the main page title or heading on a website page. Think of it much like you would think of writing a book or essay title. There can be only one and it needs to make sense, capture someone’s attention and indicate what the rest of the content will cover.

It’s known as your ‘Heading 1’ format and it shows search engines what to expect from your website.

What is the importance of an H1 tag?

Your H1 value is important for Search Engine Optimisation (SEO). Although there are many SEO techniques, this is one of the most important. You need an H1 value to show search engines what each page of your website is about. H1 forms part of on-page SEO tactics that you can use to increase your visibility to people looking for products, services or information that you have to offer on your website.

What to consider when creating your H1 content

Body copy: Writing a great H1 value follows many of the same principles of copywriting, when creating a good title for a book or an article. There is also some digital etiquette which applies. A good H1 should be carefully planned and feature a keyword which indicates what the respective website page is about.

Your H1 value should ideally align with the way that website users usually construct their searches. Use questions like we’ve done in the title of this article, because that’s how people engage with search engines today. If you’re unsure about the appropriate keywords to use, you can use a keyword planner tool or you can ask us about our SEO-related services (anchor-linked to contact OR product page) to give your website content the best chance of bringing valuable clients and customers into your business.

Does every page need an H1 tag?

Yes! All pages should display a carefully thought out and well-researched H1, including your blog posts.

How many H1 tags should I have on a page?

There are many types of header tags (this can become another longer blog post or this actual article can be updated and expanded on to cover “Header tags” as a topic, and H1s as a subtopic within the extended article). Like with book titles, you should ideally only have one formatted to H1, and use H2, H3, H4 and so on, to rank other headings and subheadings on the rest of your website page.

You can have as many H2, H3 and H4 tags and values as you need to, on a website page, but the golden rule is to have a single H1 tag to make sure that no search engines, and thus no website users, get confused about the content on your website page.

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