A vintage look is better in the fashion world than on a website, trust us.

You need to align your website’s design with what works for your target audience.

For example, if you’re targeting senior citizens, you want a really simple interface with larger font that helps them read your content quite easily.

If you’re targeting children, you’ll want lots of colours with easy-to-recognise shapes and words, and possibly a dedicated page for parents.

Like with architecture and building design, website design has evolved and has gone through phases of its own. Search engines are scoring your website on how easy and effective it is to use so the cleaner and less cluttered your design, the better.

You need high-quality images to support great website design . No half-product shots with unclear branding.

If you don’t know the technical ins and outs of creating good quality images, you can use tools like Canva or DALL-E to help you dress up your original images.

When you upload your final images to your website, remember to add in alt text. It’s a statement or caption that will load in case your image doesn’t, indicating to a user what’s actually in the image.

Alt text is a great vehicle for SEO but it has to be used properly; you can’t just stuff in some keywords and hope for the best. HINT: this is something else our team can help you with. schedule a call.